To market a new product or service in a different country, for example Italy, is a big challenge. Especially when you do not have a branch or a representative in the related country.
Digitalisation made it all much more accessible, but one thing is certain: communication remains a vital aspect to make your product visible on a new market. That means also for Italy. It seems to be easy, but if you want to do it the right way then that's quite another matter.
Your target, for example, could be totally different from what you would have expected. Or your beautiful key visual of your latest advertising campaign could be offending for Italians. And what to do with your creative suggestive baseline?
Notisse is the perfect solution to make your communication work efficiently in Italy and to help you to make your product or service visible on an important and dynamic market.
We aim for the maximum return based on budget, timing and of course creativity, either concerning a simple adaption of a leaflet or a totally new campaign for the Italian market.
Notisse is mainly focused on adapting communications for the Italian market. We first look at what could hold up the effectiveness of your communication and next if it can be adapted to the local market. Obviously, this is the easiest and most economic way but not always the most efficient one.
If adapting is no option then we are able to get Italian professionals for every single project around a table. To drink some coffee? No. We develop ideas for traditional advertising, digital campaigns, social media, direct marketing and product launches. 100% made in Italy and 100% for the Italian market. Furthermore, we are completely focused on websites, brand development, graphic design and corporate identity.
Using a translator to convert your leaflet into an Italian version is easily done. That is what you would think, but reality shows differently.
Your communication, developed for your home market, will be adapted, if possible, to the Italian market.
If your existing communication seems to be not suitable for the Italian market, then a new version will be created, specifically based on the local needs.
Notisse is a young communication agency but with a long term of experience.
Young because new on the market. Experienced because Toon Coenen, founder of Notisse, is professionally operative in advertising, direct and digital marketing in Italy for more than 20 years.
After a few years working in the Netherlands he moved to Italy in 1988. There he gained a lot of experience as a Creative Director in local as well as international agencies working on accounts like Ford, IBM, Microsoft, Nokia, P&G, Mediamarket and Unicef.
Toon acquired the Italian culture and Italian way of living without losing his Dutch down-to-the-earth mentality, and that’s exactly his added value. He is familiar with the Italian market and knows exactly how to move into it and to get the best out of communication.
your communication in Italy.
via Pietrasana 4
27029 Vigevano (PV)
mob: +39 366 3851364